4D+ Consulting

Fueling Sustainable Business Growth

Certified expertise and years of experience driving innovative strategies that elevate brands beyond boundaries

Book A Free Consultation

4D+

D

1. Discuss

Understand the client's requirements and agree on the scope.

D

2. Diagnose

Independent evaluation of customer perception

D

3. Define

Define the strategy

D

4. Deliver

Delivering execution plans aligning to the strategy

+

Additional Inputs

Additional inputs beyond scope to benefit the client

Consumer
Insights

Unlock valuable insights of your TG to drive strategic decisions.

Business
Development

Build a dynamic business development strategy that identifies new opportunities and accelerates sustainable growth.

Brand
Strategy

Develop a compelling brand strategy that resonates with your audience and drives long-term business growth.

Distribution
Strategy

Develop a strategy that nurtures efficiency and effective ways to reach the customer with optimum cost.

Integrated
Communications

Develop a cohesive communications plan that aligns your messaging across all channels for maximum impact.

S&OP
Implementation

Streamline the demand and supply process whilst ensuring the consumer demand is fully catered without any out of stock situation.

Digital
Marketing

Create a results-driven digital strategy that enhances your online presence and drives measurable growth.

Process
Re-engineering

Map out the existing business processes, identifying gaps and drafting new business processes to improve efficiency and reduce cost.

Our Services

Focused On Sustainable 
Growth

4D+ Consulting focuses on leveraging strategic marketing, Branding, business development to drive top-line growth, enhance operational efficiency, and deliver measurable improvements in profitability.

Consumer
Insights

Unlock valuable insights of your TG to drive strategic decisions.

Business
Development

Build a dynamic business development strategy that identifies new opportunities and accelerates sustainable growth.

Brand
Strategy

Develop a compelling brand strategy that resonates with your audience and drives long-term business growth.

Distribution
Strategy

Develop a strategy that nurtures efficiency and effective ways to reach the customer with optimum cost.

Integrated
Communications

Develop a cohesive communications plan that aligns your messaging across all channels for maximum impact.

S&OP
Implementation

Streamline the demand and supply process whilst ensuring the consumer demand is fully catered without any out of stock situation.

Digital
Marketing

Create a results-driven digital strategy that enhances your online presence and drives measurable growth.

Process
Re-engineering

Map out the existing business processes, identifying gaps and drafting new business processes to improve efficiency and reduce cost.

Our Services

Focused On Sustainable Growth

4D+ Consulting focuses on leveraging strategic marketing, branding, business development to drive top-line growth, enhance operational efficiency, and deliver measurable improvements in profitability.

Our Core Values

Beyond the Bottom Line:
Our Commitment to Impact

Beyond the Bottom Line:
Our Commitment to Impact

4D+ Consulting’s mission is to empower businesses with innovative branding, marketing, and business development strategies that drive growth, foster customer engagement, and position them for long-term success in a competitive market

Innovation

Constantly pushing boundaries to solve challenges with fresh perspectives.

Client-Centricity

Your success is our top priority; we tailor every strategy to meet your unique needs.

Excellence

Maintaining the highest standards of quality in everything we do.

Collaboration

Believing in the power of partnerships, we work closely to bring your vision to life.

Integrity

Building trust through transparency and ethical practices.

naveed anjoon

Principal Consultant at 4D+ Consulting

Naveed is a seasoned marketing and business development professional with over 20 years of experience across diverse industries, including FMCG, manufacturing, and apparel. His expertise lies in leveraging strategic brand building and business development to drive top-line growth, enhance operational efficiency, and deliver measurable improvements in profitability. Throughout his corporate career, he has led award-winning campaigns, spearheaded cross-functional teams, and delivered sustainable growth for local and global brands.

Now, as the founder of 4D+ Consulting, Naveed is committed to providing expert branding, marketing, and business development consulting services tailored to the unique needs of small, medium, and large-scale entrepreneurs. His goal is to help businesses grow by crafting powerful brands, executing targeted marketing strategies, and driving sustainable business growth.

testimonials

A Track Record of
Excellence with Global Brands

Naveed’s successful corporate career spans over 20 years working with some of the world’s most respected organizations and heading key roles.

Head of Brands/Strategic Planning & Insights

BRITISH AMERICAN TOBACCO

“Introduced innovative brand launches to grow the category in a declining market”

With over a decade of experience at British American Tobacco (BAT) Sri Lanka, Naveed headed key roles in insights, strategic planning, brands and sales. He was instrumental in identifying market opportunities and introducing consumer relevant new products such Dunhill Tube filter and John Player Navy Cut which led to significant growth in top line and market shares. The success of these launches resulted in winning the prestigious Chairman’s award at BAT, Sri Lanka.

Category Head /Marketing Manager

HEMAS CONSUMER BRANDS

“Transformed the hygiene category with record breaking market share growth”

Naveed spearheaded the successful transformation of the Fems brand at Hemas Consumer Brands, achieving record-breaking market share growth from 17% to 32% within two years, significantly increasing profitability and solidifying its market leadership. Led the award-winning ‘Fems Aya’ project generating a record revenue of LKR.2.8 Bn within 2 years. Success of the brand led to winning many accolades in SLIM Effies, Women in Management awards and Hemas awards.

General Manager Brand Marketing

HIRDARAMANI APPAREL

“Aligned the brand architecture across multiple countries for a strong brand presence “

As General Manager – Brand Marketing at Hirdaramani Apparel, Naveed developed and implemented a unified brand architecture and corporate brand purpose to strengthen market identity across Sri Lanka, Vietnam, Bangladesh and Ethiopia, ensuring consistency and measurable impact.

Head of Brands/
Strategic Planning & Insights

BRITISH AMERICAN TOBACCO

“Introduced innovative brand launches to grow the category in a declining market”

With over a decade of experience at British American Tobacco (BAT) Sri Lanka, Naveed headed key roles in insights, strategic planning, brands and sales. He was instrumental in identifying market opportunities and introducing consumer relevant new products such Dunhill Tube filter and John Player Navy Cut which led to significant growth in top line and market shares. The success of these launches resulted in winning the prestigious Chairman’s award at BAT, Sri Lanka.

Category Head/
Marketing Manager

HEMAS CONSUMER BRANDS

“Transformed the hygiene category with record breaking market share growth”

Naveed spearheaded the successful transformation of the Fems brand at Hemas Consumer Brands, achieving record-breaking market share growth from 17% to 32% within two years, significantly increasing profitability and solidifying its market leadership. Led the award-winning ‘Fems Aya’ project generating a record revenue of LKR.2.8Bn within 2 years. Success of the brand led to winning many accolades in SLIM Effies, Women in Management awards and Hemas awards.

General Manager
Brand Marketing

HIRDARAMANI APPAREL

“Aligned the brand architecture across multiple countries for a strong brand presence “

As General Manager – Brand Marketing at Hirdaramani Apparel, Naveed developed and implemented a unified brand architecture and corporate brand purpose to strengthen market identity across Sri Lanka, Vietnam, Bangladesh and Ethiopia, ensuring consistency and measurable impact.

Happy Clients

Restaurant Chain

Technology solutions

Retail Chain

Real estate

Restaurant Chain

Technology solutions

Retail Chain

Real estate

We
  • Discuss
  • Diagnose
  • Define
  • Deliver
Your Business Growth Opportunity

Contact us

Let’s Create Your
Success Story Together!

We work with the best in the business to craft your growth journey. 

Give us a ring!

(+94) 77 757 9277

We’re Just an Email Away

info@4dconsulting.com

Join Us on LinkedIn

Naveed Anjoon

© 2025 4D+ Consulting. All rights reserved. Website Designed And Developed By Momsdodigital

Scroll to Top